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Customer Service Institute of Australia Director on the Future of CEM

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IQPC Sydney's Arthur Chan interviews Brett Whitford, Executive Director of the Customer Service Institute of Australia (CSIA), on the subject of social media and CEM, as well as how companies can create ‘touchpoint maps’ and key strategies to customer experience staff. Whitford will be presenting at the 4th Customer Experience Management Conference in Sydney from April 19-21.

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