Developing an Excellent Online Community
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Nina Card, senior manager of the online community at Scottrade, a leading online brokerage firm, chats about engaging customers electronically. Scottrade puts considerable emphasis on their online community and recently conducted a study comparing community vs. non-community users. Card discusses some of the findings and previews her upcoming talk on the subject at the 3rd Annual Customer Experience Summit.
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Tags:
Online Community
Online Customer Engagement
Developing Online Community
customer experience
customer relationship management
Customer Relations
