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AI for CX CCW Analyst Insights CCWomen CX News and Trends Customer Contact Strategy and Operations Customer Contact Workforce

Developing an Excellent Online Community

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Cory Bennett
04/11/2011

Nina Card, senior manager of the online community at Scottrade, a leading online brokerage firm, chats about engaging customers electronically. Scottrade puts considerable emphasis on their online community and recently conducted a study comparing community vs. non-community users. Card discusses some of the findings and previews her upcoming talk on the subject at the 3rd Annual Customer Experience Summit.

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Tags: Online Community Online Customer Engagement Developing Online Community customer experience customer relationship management Customer Relations

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