Staying a Step Ahead of Tweets, Status Updates & Message Boards
The following panel on social media was conducted at the 1st annual International Contact Center and Expo in Miami. Guests include Kate Fitzgerald, VP of Enterprise Sales for Salesforce, Sara Satchel, Director of Call Center Technology for Saveology.com and Craig Meurer, Director of CRM and Technology Solutions for Harte-Hanks. The panel discuss specific tools they take advantage of when planning and implementing social media, as well as how they manage the sales and marketing side, while also touching on company reputation through social media and how to manage negative concerns and managing competitors.
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