CCIQ Presents: 2014 Executive Report on the Omni-Channel Customer Experience
96% of organizations believe "omni-channel" is the correct approach to customer engagement, but many of those businesses find themselves grappling with less aspirational requirements of "multi-channel."
Still working to introduce a substantive myriad of web- and mobile-driven channels, let alone with any sort of robustness, they are struggling to catch up to an idea that is already dramatically behind the times.
Today's businesses do not simply need to offer comprehensive, cus...
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