Sign up to get full access to all our latest content, research, and network for everything customer contact.

Benchmarking Social Media Customer Service – Opportunities & Best Practices

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

This study examines the social media customer service practices of seven Fortune 500 companies. Findings show that big brands are embracing social media as a customer service channel – and that "social care" can actually enhance (and even lead) brand perception. At the same time, best practices are emerging but are not consistent, even among industry leaders.