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Getting Closer to the Customer: A Challenge for the C-Suite

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GETTING CLOSER TO YOUR CUSTOMER, A CHALLENGE FOR THE C-SUITE examines how the dialogue between customers and companies has changed in response to the advent of new communication channels – primarily social media and mobile.

According to the new report, companies are not keeping up with the emergence of new communication channels. Key findings of the study--and the resulting best practices--are included in this complimentary whitepaper.