SPi Global Presents: How Social Media Can Negatively Impact Retention and What to Do About It
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There are some changes happening with the way your customers and prospects
are using social media. If not handled properly, it may not only affect your efforts to
add new customers, but also negatively affect your retention/churn rates as well.
This document provides an overview of what’s changing and why, the challenges
associated with those changes, and some things you can do to avoid potential losses
and gain competitive advantage.