Update 2012: Proactive Outbound Communication Saves Money

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Forrester Research, Inc., looked at how customers interact with organizations and found that traditional call center solutions won’t satisfy today’s savvy consumers – they want proactive notifications, interactive content delivered to their inbox and customized messages based on their channel preferences. Find out more in this February 2012 report entitled Update 2012: Proactive Outbound Notification Saves Money, featuring SoundBite Communications.