Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction? It’s driving me crazy. B2C is about buying a motorcar or a bar of chocolate or some music. It might be about you having the condition of your teet

Can we puhlease start to differentiate between B2C customer satisfaction and B2B satisfaction? It’s driving me crazy. B2C is about buying a motorcar or a bar of chocolate or some music. It might be about you having the condition of your teeth checked or even having a tonsillectomy. These are all experiences, judged on the point of sale and the subsequent delivery of the product or service. Highly developed, high-volume experiences lead to brand value – BMW; Nestle; I-Tunes. B2C is where the money that is already on the table gets shuffled around and redistributed. B2B is about buying raw materials and components, capital goods and long-term services such as buildings management and financial audits. These are all ongoing relationships, built on trust, mutual support and mutual benefit. In most cases the goal is "partnering". The value of these relationships is measured as "good will" on the balance sheet. B2B is the wealth creation of this world. B2C is about the EXPERIENCE. B2B is about the RELATIONSHIP.