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Intuitively we know that if customer satisfaction increases, revenues and profits increase. Is there actual documentation to demonstrate this? What is the correlation between a percentage increase in customer satisfaction and revenue increase? Is the

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Intuitively we know that if customer satisfaction increases, revenues and profits increase. Is there actual documentation to demonstrate this? What is the correlation between a percentage increase in customer satisfaction and revenue increase? Is there a formula that companies can use to prove the true vale of increased customer satisfaction?

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