Creating a Customer Focused Culture

Posted: 08/21/2010

CIO of Acronis and IT specialist, Ed Benack talks at March's annual Customer Experience Summit about creating a customer friendly culture. His advice includes, "don't underestimate policies and proccesses being customer focused" and "get a lot of broad examples" when changing your customer service approach. Benack references successful business's L.L. Bean and Nordstrom, who both have a strong customer focus.