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Money Can't Buy a Customer's Love

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In the first of a series of camera interviews from IQPC's 1st Annual International Contact Center Expo & Conference in Miami, keynote speaker Aaron Taylor, Senior Director of Customer Care for MyLife.com, discusses how to best win over your customers. One of his suggestions is to be more subtle. "I don't when it became wrong for a customer to say no thanks, or to change their mind," Aaron says, when it comes to recognizing a customer's decision, thereby deciphering what the customer really wan...

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