Ovum - How Mobile Technology Improves Outbound Engagement and Customer Experience
Did you know that 73% of the global population uses smartphones and sends more than 16 billion texts each day?
Mobility is now ubiquitous and this explosive shift has more and more consumers discarding their landline phones and becoming "mobile-first" (if not "mobile-only"). Businesses need to take their outbound customer engagement in the same direction or be left out of the conversation.
This white paper will identify the key components of a comprehensive outbound engagement strategy and detail the benefits organizations can achieve with outbound communications.
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