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4 Times Brands Nudged Customers to "Do the Right Thing"

Kindra Cooper

nudge marketing for brands
It’s indisputable that brands hold sway over our behavior - the aggregate of products and services we consume shapes the lifestyle we lead. Through choice architecture and nudge marketing, brands can induce their customers to adopt “socially desirable” behaviors like being polite, or jettison bad habits like smoking or texting while driving. Recent nudge policies such as automatic voter registration and default opt-ins for organ donation make it hard to opt out of good behavi...
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