Podcast: How 7-Eleven Uses Experience Design to Transform the Retail Experience
UX designers Benjamin Judy and Lily Bather discuss how they're building the next generation of 7-Eleven digital products to transform convenience retail into an on-demand experience.
Lily is an interaction designer who is working to enhance the retail experience by crafting 7-Eleven’s next generation of software applications, like the 7NOW mobile app. Ben, meanwhile, leads the UX team at 7-Eleven from a one-man army into an 18-person operation in just four months.
What is experience design?
An experience designer’s job is to make technology easy to use. They observe and note customer pain and redesign the process to reduce customer effort.