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What to Do - And What Not To Do - In Today's Age of the Customer

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Creating great products—and providing great telephone support for those products—is no longer enough. To establish a competitive advantage and garner loyalty, businesses must demonstrate their commitment to the customer at every touch point and at every moment of the lifecycle.

Through three in-depth sections, this e-book reveals what to do—and what not to do—in today’s omni-channel "age of the customer."

After using a comparison between Chipotle and Subway to underscore what customer-centricity means in today’s environment, it then reveals the 5 fundamental traits needed to succeed as a social customer care representative before unpacking 5 dos and do nots of customer service in that burgeoning channel.

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