Nascent Netflix: Growth During An Economic Slowdown
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Netflix figured out early on that convenience, selection and value were the key ingredients for a recipe for success. Today, as most companies are struggling to pay the bills, Netflix recently boasted 45 percent growth. People aren't spending money at restaurants, nor are they spending their weekends at the mall. They are cozying up in the comfort of their own homes with popcorn and a movie. Steve Swasey, Netflix VP of Communications talks with Customer Management IQ's Blake Landau about customer feedback, marketing and making your product relevant.
Tags:
Steve Swasey
DVD rental
marketing
internet retail
branding
Customer Engagement
customer retention
cinema
film
analytics
customer loyalty
growth
marketing metrics
recession
