Q&A with First Tennessee Bank: Driving Profit, Customer Satisfaction from Big Data
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Strategic use of analytics has enabled First Tennessee Bank to "attack both sides of the P&L" while dramatically improving the customer experience and the efficacy of marketing initiatives. In this exclusive Customer Management IQ podcast, First Tennessee’s chief marketing officer Dan Marks reveals the challenges and opportunities facing organizations who want to leverage Big Data to the same lucrative end.
Dan Marks will be speaking at the inaugural Big Data Business Forum. Download the agenda:
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How First Tennessee Leverages "Big Data" by cantortainment
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big data
