Top Five Reasons to Implement an Effective Multi-Channel Strategy




According to Call Center IQ's recent Executive Report on Multi-Channel Customer Management, 80% of organizations agree that it is important to both serve customers in their desired channels and seamlessly communicate information about customers and their inquiries across the business’ suite of channels. Only 30% can consistently make good on that promise.Exploring the startling gap between promise and practice, this whitepaper investigates why committing to a multi-channel strategy is essential....
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