AT&T: to Infinity and Beyond
AT&T's Businesss Marketing Vice President John Cushman talks to Call Center IQ live at IQPC's 6th Annual Call Center Week Summit in Orlando Florida about taking social media to the next step, how AT&T manages its competition with alternatives like Skype and companies like Comcast now in the picture. Cushman also touches on how AT&T manages negative press through social media, as well as how the next generation connects and gathers information with Facebook membership at 400 million and 35 million tweets generated a day. Cushman gave a keynote presentation at the event entitled, Re-Visioning World Class Customer Service with Technology.
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