Big Data: ConAgra Foods’ Recipe for Connecting with Shoppers

Hannah Hager

In this interview, Chris Ciccarello, Senior Director Pricing and Customer Analytics at ConAgra Foods, illustrates how ConAgra established itself as a Big Data leader when it was an emerging area of research. Read on for insight into how the food conglomerate implemented a Big Data strategy and turned analysis into actionable insight. Ciccarello joins high-ranking executives from powerhouses like Starbucks, Macy’s and Nokia on the Big Data Retail Forum faculty. The Forum takes place Ma...
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