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How Arby's Finds Delicious Insights in The Voice of the Customer

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Shawn Siegel
Shawn Siegel
11/01/2013

There is saying you care about the customer, and there is putting the voice of the customer--and its the resulting, measurable insights--at the center of strategy. Arby's fits into the latter, and in this exclusive interview with Shawn Siegel, the fast food chain's Vice President of Operations Integration and Measurement Chuck Sliker walks through the mindset of his business' approach. You can next hear from Chuck at the Future Call Center Summit. Can you discuss how Arby’s rolled...
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