A Discussion with Paco Underhill, Author of Why We Buy: The Science of Shopping
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Paco Underhill, Founder, CEO and President of consumer research firm Envirosell, speaks with Customer Management IQ's Blake Landau about his book Why We Buy: The Science of Shopping. Underhill sheds light on pricing, customer management and the voice of the customer with consideration for the current economic and retail climate.
Tags:
paco underhill
envirosell
why we buy: the science of shopping
customer loyalty
customer retention
pricing
consumer behavior
customer management
consumer research
retail
convergence
marketing
