A Discussion with Paco Underhill, Author of Why We Buy: The Science of Shopping



Blake Landau
02/17/2009

Paco Underhill, Founder, CEO and President of consumer research firm Envirosell, speaks with Customer Management IQ's Blake Landau about his book Why We Buy: The Science of Shopping. Underhill sheds light on pricing, customer management and the voice of the customer with consideration for the current economic and retail climate.

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