Sign up to get full access to all our latest content, research, and network for everything customer contact.

A Discussion with Paco Underhill, Author of Why We Buy: The Science of Shopping

Blake Landau

Paco Underhill, Founder, CEO and President of consumer research firm Envirosell, speaks with Customer Management IQ's Blake Landau about his book Why We Buy: The Science of Shopping. Underhill sheds light on pricing, customer management and the voice of the customer with consideration for the current economic and retail climate.