How to Make the Most of Your Customer Feedback Data
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SVP of Marketing for Confirmit, Gary Schwartz, talks with CMIQ about customer feedback data, and how modern trends like social crm are changing the nature of what needs to be measured. Gary also gives a few examples of Confirmit's collaborators concerning data analysis, and what the company has learned through those experiences.
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Tags:
customer base
software
data capture
IVR
analysis
social crm
social media
Nation Wide Auto Service
word of mouth
net promotor
Gary Schwartz
confirmit
measurement
technology
data analysis
