Martin Roll on Business, Branding and Strategy
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Martin Roll, Singapore-based branding consultant, is one of the preeminent thought leaders on Asian markets. In this podcast, Roll offers surprising and counter-intuitive insights on how to improve global positioning through localization. By focusing on building iconic brands, Roll, author of Asian Brand Strategy, helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Read the review of Roll's book.
Tags:
Proctor & Gamble
Asian brand strategy
Asian markets
shareholder value
India
Martin Roll
branding
iconic brands
Nokia
marketing
Coca-Cola
