Voice of the Customer and Maximizing the Customer Feedback Process

Blake Landau

[inlinead] Gary Schwartz, an active speaker at IQPC’s 2009 Customer Feedback Week conference, is excited about turning data into profit through the voice of the customer. He claims that every business must take voice of the customer seriously. Schwartz wants you to enable your customers to talk about what they want, when they want, how they want. This customer feedback needs to be integrated with the business back-office experience. The business needs to know, in real-time, when the cu...
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