Choice Hotels Case Study With Mark Weiner
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In pursuit of turning customer data into profit Choice Hotels International, Inc hired Mark Weiner as Vice President Customer Care. Mark Weiner presented the Choice Hotel’s case study at the IQPC Call Center Summit in January of this year. The company went from paper to electronic processing of customer data with the help of Clarabridge, a vendor of text mining software. Choice Hotels Intl franchises more than 5,200 hotels, representing more than 425,000 rooms, in the United States and m...
