VOC TV: The Language of Trust with Michael Maslansky

Posted: 11/09/2010

Author of new book, 'The Language of Trust: Selling Ideas in a World of Skeptics,' and frequent CNN contributor Michael Maslansky talks with CMIQ editor Gina Scanlon about how to create a positive dialogue for your brand, the battle between companies like AT&T and Verizon, and Apple vs. the PC, as well as what the Customer Management Industry can learn from the mid term elections.

To continue viewing this content please fill out the form below and become a CCW Digital member.
Or if you're already a CCW Digital member, sign in below to download.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.