VOC TV: The Language of Trust with Michael Maslansky

Posted: 11/09/2010

Author of new book, 'The Language of Trust: Selling Ideas in a World of Skeptics,' and frequent CNN contributor Michael Maslansky talks with CMIQ editor Gina Scanlon about how to create a positive dialogue for your brand, the battle between companies like AT&T and Verizon, and Apple vs. the PC, as well as what the Customer Management Industry can learn from the mid term elections.

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