Net Promoter Score - The Search for the Magic Pill




Download Your Copy

We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest. For further information on how we process and monitor your personal data click here.

We’re all on the lookout for the newest approach, for that proverbial magic pill that will give us a leg up on the competition. Fred Reichheld, in his book The Ultimate Question, believes that he has uncovered that very magic pill. In his view, the answer to a single question - How likely are you to recommend us to a friend or colleague? - is the only thing that business operators need to know from their customers. The result, marketed as the Net Promoter Score (NPS), has received a lot of attention in recent months.

TO READ THE FULL STORY