Special Report: Actionable Customer Analytics



Brian Cantor
03/15/2019

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There's an infinite number of things your customer contact team can do. There are many things the team probably should do. But how do you determine exactly what the team most needs to do? More importantly, how do you empower your bots and employees to actually make the right decisions in critical moments of truth?

The answer is an actionable approach to customer analytics. Not simply “prescriptive,” actionable intelligence enables. As a result, it directly leads to more customer satisfaction, sales, marketing conversions and operational efficiency.

This report reveals specific steps for acquiring, analyzing and leveraging actionable customer data. Rather than obsessing over the buzz word, this report shares a blueprint:

• 5-step actionable analytics journey
• Most pressing customer data challenges
• 11 contact center insights you need right now
• 8 requirements of an actionable customer analytics strategy
• 7 game changing actionable analytics examples