Case Study: Canadian Blood Services Improves Customer/Donor Experience in the Social Era

Posted: 03/18/2012

In a recent survey of executives across the globe, over 80% of respondents named "customer experience" among their top strategic priorities in the coming year. Yet, few know what it takes to achieve a great customer experience and gain a sustainable competitive edge. In this webinar, you will learn how Canadian Blood Services, a not-for-profit, charitable organization who manages the blood and blood products supply for Canadians, leverages multiple channels to provide a 360 degree view of its customers/donors and improve their overall customer/donor experience. Canadian Blood is increasing customer loyalty through its customer/donor outreach and experience efforts and ensuring its loyal customers/donors return when they need them to help replenish the Canadian blood supply.