How Square Leverages AI To Elevate The Customer Experience

Brian Cantor

Artificial intelligence technology may be fairly new to many customer contact professionals, but it should not be dismissed as a "fringe" investment. AI has the potential to impact many facets of the customer experience journey.

From backend work, to customer support processes, to customer outreach, to voice of the customer analytics, AI can make all facets of the operation more valuable -- and more customer-centric.

Digital payments powerhouse Square extensively leverages AI to improve its customer experience. Nate Rosenthal discussed those various use cases at the CCW Executive Exchange in Chicago this August. He also shares those insights in this exclusive interview with CCW Digital.