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Podcast: How Service Design, Design Thinking and User Research Go Together

Interview with Jade Salazaar, director of service design at Rogers Communications

Kindra Cooper

Service design

As organizations jostle to the put the customer at the center of everything, many are starting to implement service design practices to reimagine the customer journey. Meanwhile, they're using design thinking practices to accelerate change and permeate customer-centric thinking throughout the organization.

In this podcast episode, we interview Jade Salazaar, director of service design at Rogers Communications, Canada's largest telecommunications company and one if its largest media and publishing companies.

Salazaar discusses her journey of perpetuating design thinking throughout the organization and how she and her team use service design to solve everyday business problems.

Catch Salazaar at CX Week Canada, taking place September 23-25 in Chelsea Toronto, ON, where she'll discuss how to drive empathy at the core of customer interactions and foster meaningful innovation through ideation and testing.