Success Factors in Using an Integrated Voice of the Customer to Enhance the Customer Experience

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The Key to Driving the Customer Experience

This UTOPY sponsored White Paper was written by John Goodman, the Vice Chairman of TARP Worldwide, based upon research conducted by TARP. The White Paper explains how to create an impactful Voice of the Customer process that will help you improve the Customer Experience delivered by your organization, including:

  • How to create a unified picture from multiple data sources
  • The 8 factors associated with an effective VOC process
  • How to take the lead on VOC and CE
  • The major factors leading to VOC impact on the CE
  • How integrated VOCs have already improved the CE delivered by two major companies