Virgin Atlantic Case Study: Can Wearable Tech Improve the Customer Experience?
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Earlier this month, Virgin Atlantic became the first company to trial the use of wearable tech in a customer service setting. The airline proclaimed the trial to be a "great success", and the feedback from both customers and staff has been positive, according to spokesman Tim Graham.
A long-time innovator in the travel industry, Virgin Atlantic put its decision to trial the devices down to a desire to accommodate "sky high customer expectations". With more people travelling by plane now more...
