40 Ways That Companies Are Taking Advantage of Social Analytics

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It is not enough to merely have a social presence. You need to strengthen your social media analysis in order to ensure that you’re proactively mastering the social world instead of being dragged along with it. Yes, social media can be used as a sales tool or as a means to improve brand recognition. But social media is also a powerful tool for supporting customer experience and customer engagement. To make sure you’re not just using social analytics to accomplish the bare minimum, we created this list of 40 ways that companies are taking advantage of social analytics.