Sign up to get full access to all our latest content, research, and network for everything customer contact.

CCW Digital Speaker Spotlight Series: Amazon's Meghan Borsic on UX Design



Kindra Cooper
03/15/2019

Amazon UX design

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

How do you become the largest E-Commerce company in the entire world? User experience design. It goes way beyond web design and user interfaces. It's about gathering data on what customers want and designing features to meet those needs.

Amazon created the benchmark in ecommerce for two day shipping, and is now experimenting with automated drone deliveries in the U.K. When you buy an Amazon Fire device, it already knows who you are with all your content readily available. And with Prime Now, Amazon offers two hour delivery for over 250 thousand items, which just raises the stakes even further. It's this culture of experimentation and innovation that allowed Amazon to evolve from an online bookseller competing with Barnes and Noble into the empire that it is today.

In this CCW Digital speaker spotlight series, we had Kindra Cooper, Digital Writer and Editor for CCW Digital, ask Meghan Borsic the Head of UX Design for Consumer Electronics at Amazon to discuss what customers want and how to design features to meet those needs.

If you would like a copy the interview sent directly to you, email us at info@customermanagementpractice.com

RECOMMENDED