Connecting to Empowered Consumers
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Today's consumers have more power than ever before. Trends in personal computing, online interaction, and Web 2.0 collaboration have gradually shifted power from businesses to consumers, inverting the customer-company dynamic and enabling consumers to easily compare product features, service capabilities and pricing –as well as influence fellow consumers.
Companies that choose to reconnect with the consumer by listening to and responding to their powerful voice will be poised for success in this new age. Is your business well positioned to influence and nurture relationships with the empowered consumer?
Download a complimentary copy of Connecting to the Empowered Customer now, and learn about the evidence that points to competitive advantages for companies that have implemented successful customer strategies.