Influencing Young Minds Through Positive Messaging and Positioning

Posted: 10/17/2011

Research from the American Psychological Association (APA) showed that children under the age of 8 are unable to critically comprehend advertised messages, and are prone to accept advertising messages as truthful, accurate and unbiased. As these findings would suggest, it is imperative that all media and marketing professionals ensure that the style and positioning their of brands and communications do not negatively impact the psychological and physical development of the child audiences they are targeted towards. In this session, gain a comprehensive understanding of how media and marketing for children can significantly influence the minds of young audiences:

  • Influencing the development of healthy, tolerant, cultured, and social young citizens
  • How advertising influences children's development from childhood, through to teen years
  • Cause marketing: making children understand the benefits of social awareness and good deeds
  • How healthy living can improve school outcome
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