Pleasing Parents, Policy Makers, and Playground Pundits

Posted: 10/17/2011

As we all know, media and marketing for children should be fun. But when you have to appease a variety of stakeholders, who are motivated by a variety of complex political and economic ideas, exactly how do you deliver an end message, which resembles ‘child’s play’? In this session, analyze a comprehensive child marketing strategy which pleases all stakeholders:

  • Achieving a compromise on adult ideas, without taking the fun out of the message
  • Complying with food and beverage adverting regulations
  • Developing brand strategies to address changing political, economic and cultural norms
  • Achieving scalable ROI, without compromising rules and regulations