Why Everyone Loves Crayola: Secrets to Building an Enduring Brand

Posted: 10/17/2011

It’s difficult to find a child or parent who hasn’t heard of Crayola. It’s even more difficult to find someone who doesn’t smile when they think of the role Crayola played in their early childhood development. So what is Crayola’s secret? In this session, gain key insight into Crayola’s product and brand development innovation, and success:

  • Developing product innovations to meet the changing needs of families and children
  • Using insights to drive the brand and the company
  • Keys to creating a brand which kids and parents love, for generations over