Value Added Customer Adoption Path
Why Customer Effort is the Right Approach for Customer Service
August 08 by Brian CantorThough the simplest conception of the performance management debate breaks contact center metrics into two groups—"efficiency" metrics and "satisfaction" metrics—customer service strateg...
How GE, Microsoft, Others Engage Customers to Create Winning Products, Experiences
August 05 by Mitchell OsakContrary to what your parents told you, it often does pay to follow the crowd. Many companies are using crowd sourcing strategies to gather new ideas or provide operational support. Crowd sourcin...
Get Satisfaction: Lessons from The Rolling Stones' Pricing Failure
July 11 by Mitchell OsakOver the years, the Rolling Stones have shown the world about what rock ‘n’ roll is all about. Back in May, they looked to prove this again by embarking on a 50th anniversary concert to...
"It's Not What You Like, It's the Consumer"
July 02 by Brian CantorCall Center IQ has drawn from successful series like "How I Met Your Mother," "Seinfeld" and "The Walking Dead" in deriving valuable lessons for customer service and marketing professionals, but it...
5 Ways to Turn Customer Service into a Strategic Advantage
April 09 by Customer Contact WeekCustomer service done right, on a proactive footing, has the potential to attract customers instead of risk losing them, to drive growth and innovation instead of hindering both. Customer service...
Finding Your Customer Experience Advantage
October 31 by Flavio MartinsThink of how your customer experience keeps customers coming back: Do you have a plan? Do you follow a model? Competitive Advantage author Michael Porter suggests three competitive advantage model...
Are You Alleviating Your Customer Experience Pain?
June 20 by CCW Digital EditorThe call center is not on the immediate verge of extinction, but when considering the convoluted nature of resolving customer issues in that environment, it is no surprise that alternative channels...
Why Must I Be an Annoying Customer?
June 14 by Brian CantorDisagree with me and want to vent? Like my perspective and want more? Follow my personal Twitter @cantorpedia! If customer-centricity is the mindset that drives all successful organizations and...
Are Your Reps Serving Customers or WINNING Customers?
June 04 by Brian CantorCustomer service representatives are not inherently incompetent. In fact, your organization’s customer service representatives might be rather superb at their jobs. They might know how to r...
Customer Service is Not an Assembly Line - Retool your Service Experience with Dynamic Case Management
April 17 by CCW DigitalAre you able to provide unique, differentiated service experience to your customers? Do your agents run through a pre-designed assembly line-like process with customers? Increasingl...
Homeshore vs. Offshore: The Changing Landscape of Customer Service
February 27 by CCW DigitalOver the past decade, nearly 235,000 contact center positions have been shifted offshore. However, companies are now rethinking the offshore equation due to shrinking talent pools, rising wage rates...
Public Transit: The Blueprint for Horrific Customer Service
February 27 by Brian CantorA horrible weekend experience with NJ Transit made something resoundingly clear: if companies like USAA and Amazon epitomize customer experience greatness, the public transit sector depicts how not...