Business Intelligence
Frost & Sullivan - BPO Trends for Banking & Financial Service Markets
December 11 by Customer Contact WeekBanks and financial services companies are facing a growing number of challenges, from rapid digitalization to increased mobility and the emergence of new competitors leveraging technology. The agil...
5 Questions to Assess Your Marketing Strategy
July 11 by Mitchell OsakThe marketing landscape of 2013 is a menagerie of media vehicles, digital tools & platforms, Big Data initiatives, sales channels and influencer programs — all requiring coordination, integrat...
Transforming Data Into Actionable Customer Insights
February 07 by Customer Contact WeekInnovative support leaders have found a way to exploit the big, unstructured data at their fingertips to bring actionable insight (and significant service improvements) to their organizations. In t...
Big Data: ConAgra Foods’ Recipe for Connecting with Shoppers
February 01 by Hannah HagerIn this interview, Chris Ciccarello, Senior Director Pricing and Customer Analytics at ConAgra Foods, illustrates how ConAgra established itself as a Big Data leader when it was an emerging area of...
The Top 5 Reasons Big Data Is Valuable to Your Business
January 11 by Hannah HagerHave you started thinking about how your company will value and leverage your big data assets? If not, it’s time to play some catch up. Cross industry businesses have welcomed big data analy...
Top 5 Ways to Grow Your Business in 2013
December 19 by Mitchell OsakNorth America is mired in a low growth funk driven by cautious consumer spending and frugal capital expenditures. For 2013, many CEOs are bracing for zero or even negative revenue performance....
"Moneyball" Game Changer Helps You Hit a Home Run with Big Data Strategy
September 18 by Brian CantorIf it could transform the game of baseball, imagine what it can do for your organization. On second thought, forget about imagining. Come November, the ability to revolutionize the way your orga...
Learning from LEGO: When Brand Innovation Goes Awry
September 05 by Mitchell OsakConventional wisdom says that being more innovative is critical for enterprises looking to enhance competitiveness and improve financial performance. However, the reality for many firms is very dif...
Revealed: The 5 Deadly Marketing Sins
September 05 by William Cohen, Ph.D.From 1975 to 1995 Drucker wrote a column for The Wall Street Journal. On October 21st, 1993 his column was entitled "The Five Deadly Business Sins."It could have been called "The Five Deadly Marketi...
Why No Customer Service Leader Can Ignore Customer Insights
August 29 by Martin Hill-WilsonCall centers, or contact centers if you prefer, have been forced onto the back foot during most of their relatively short history. They have fallen into the trap of ‘inheriting the sins of...
The Definitive Guide to Customer Interaction Analytics
July 03 by Customer Contact WeekThis guide is a chapter from the 2012 edition of "The US Contact Center Decision-Makers’ Guide" by ContactBabel, the leading Contact Center Industry Analyst. It details how usage of Email, Ch...
Are the Wrong People Driving Your Customer Experience Strategy?
June 28 by CCW Digital EditorIt will come in the form of aggressive vendor marketing copy. It will come in the form of updates about new strategies your competitors are employing. But when it comes to meaningfully improving y...